by Dave Hadaway | Jul 5, 2023 | Data Marketing Trends
As a consumer lender, making effective lending decisions is crucial to your business’s success. With the ever-increasing amount of competition in the lending landscape, you need to be able to identify those who can pay back their loans and weed out those who cannot....
by Dave Hadaway | Jun 29, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Targeting and Segmentation
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a...
by Dave Hadaway | Jun 21, 2023 | Acquisition Marketing, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Retention Marketing, Targeting and Segmentation
The digital age has given rise to the era of big data, and businesses are constantly exploring ways to leverage the vast amounts of data available. This is particularly true for the consumer lending industry, which is increasingly relying on data-driven marketing to...
by Dave Hadaway | Jun 15, 2023 | Data Marketing Trends
As we continue to navigate through the post-pandemic world, businesses and banks are facing a plethora of challenges in trying to remain sustainable in such an uncertain environment. One of the most significant challenges that financial institutions, especially banks,...
by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | May 4, 2023 | Data Marketing Trends
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
