Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger

Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a significant overhaul. To achieve success in today’s market, you must leverage cutting-edge […]