Cracking the Code: How Credit Data and Alternative Data Sources Transform Your Marketing Decisions
As a consumer lender, making effective lending decisions is crucial to your business’s success. With the ever-increasing amount of competition in the lending landscape, you need to be able to identify those who can pay back their loans and weed out those who cannot. Lenders have relied on traditional credit bureaus to assess creditworthiness for […]
Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a significant overhaul. To achieve success in today’s market, you must leverage cutting-edge […]
Leveraging Data-Driven Marketing to Enhance Customer Experience in Consumer Lending
Leveraging Data-Driven Marketing for Enhancing Customer Experience in Consumer Lending | Altair Data
Discover how consumer lenders can leverage data analytics to gain invaluable insights into their customers, improve customer experience, and create innovative solutions tailored specifically for their target audience. Get ready to take your marketing strategy to the next level with these tried and tested industry tips from Altair Data!
Deposits and Liquidity: The Key to Bank Survival
As we continue to navigate through the post-pandemic world, businesses and banks are facing a plethora of challenges in trying to remain sustainable in such an uncertain environment. One of the most significant challenges that financial institutions, especially banks, are facing is the constant need for liquidity. The ability of a bank to meet the […]
Keep Money in Your Pocket: Why Customer Retention Systems Matter
Lenders often operate in a competitive industry, where acquiring net new customers seems like the ultimate goal. However, what they often overlook is the immense potential of customer retention. Your existing database of customers may hold the key to unlocking unprecedented levels of growth.
Maximize Marketing Campaigns with Credit Triggers
Discover how credit triggers represent a powerful tool to maximize your data-driven marketing campaigns and increase ROI. Learn how real-time credit data can help you target more accurately and create more effective messaging to engage potential customers.