Data is today’s oil.

Successful marketers today must be data-driven.

Combining your customer data with our extensive data assets yields
actionable insight and targeted audiences to drive superior marketing
results for your organization.

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You can't improve what you don't measure.

Accountability is critical in marketing today
and a data-driven approach requires accurate
measurement of results that is meaningful and actionable.
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All prospects are not alike.

Smart marketing requires focusing marketing efforts
on targets with the greatest propensity and value.
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Nothing happens until something moves. - Einstein

The right data and strategy are important,
but results only come through execution
and deployment.

Our online platforms and real-time APIs
can help you integrate our powerful data
into your ongoing sales and marketing process.

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Market smarter.

Today’s marketers know they must be data-driven, but too many can be misled
by a flood of extraneous data points.

For 20 years, we’ve helped clients (and their agencies) to leverage the right data
and create strategy that actually works.

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Better Data = Better Decisions
Better Strategy = Better Results

The Altair Data-Driven Marketing Process:

You can’t improve what you don’t measure. We help you measure the real impact of your marketing efforts in financial terms and apply learning to drive improvement.
Marketing execution is where the rubber meets the road. You can seamlessly deploy our data solutions using our technology resources or we can help you with the deployment.

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Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results.

Our process starts with an exceptional breadth and depth of actionable data including household- and individual-level demographic, behavioral, and credit data that allows you to reach new customers.
We then turn that data into intelligence, applying advanced modeling and analytics to identify high propensity prospects, determine optimal locations and more.

INDUSTRIES WE SERVE

Consumer Lending > Mortgage > Healthcare > Marketing Agencies > Insurance > Home-Related Services
3 OF THE TOP 10 MORTGAGE LENDERS
3 OF THE TOP 5 HOSPITALS AND HEALTH SYSTEMS
21 YEARS IN THE DATA SCIENCE BUSINESS
2 OF THE TOP 10 CONSUMER LENDERS
CREDIT DATA FROM ALL 3 MAIN BUREAUS

Our customers trust us to maximize the power of their data to make informed decisions in a complex and ever-evolving digital world.

Founded in 2001 by top industry experts, Altair’s mission is creating successful and innovative marketing campaigns through a unique combination of better data and better strategy.

Get more from your marketing investments by using data insight that delivers high impact results.

“Altair has done a phenomenal job keeping up with our always changing requests and ensuring our volume remains high. We are mailing out record counts and the process has been smooth sailing with the Altair staff and platform.  Sales have been up, and we couldn’t be more pleased with the product!” General Manager

Lead Fulfillment

“Altair is a great partner and an extension of our marketing team. They’ve helped us refine and improve our patient acquisition and retention strategies. Our direct mail program is on track to dramatically outperform prior results. Altair has brought fresh thinking, high-powered analytics and excellent teamwork coupled with flawless execution of a highly complex program. I’d definitely recommend Altair’s analytics team to anyone.” Jody Martin

CMO, Smile Brands

WHY ALTAIR? LEARN MORE

Latest Insights

Got Equity?

Got Equity?

by | Oct 6, 2022 | Home Equity, Mortgage Marketing

Homeowners are sitting on a record amount of home equity. Coming off historic home price increases, there is over $22 trillion in untapped equity, looking only at homeowners with under 80% LTV. You read that right. $22,000,000,000,000. That’s a lot of zeros. We could...

Don’t Leave LTV out of Your Data Strategy

Don’t Leave LTV out of Your Data Strategy

by | Sep 22, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation

Title: Don’t Leave LTV out of Your Data Strategy | Altair Data Meta Description: Digital marketing has changed the way businesses approach their marketing strategies. Making sure you’re using digital to its fullest potential is critical for your business growth, and it starts with understanding customer lifetime value (LTV). Here are some tips on how to integrate LTV into your data marketing strategy.