Better Data = Better Decisions
Better Strategy = Better Results
The Altair Data-Driven Marketing Process:
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Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results.
INDUSTRIES WE SERVE
Consumer Lending > Mortgage > Healthcare > Marketing Agencies > Insurance > Home-Related Services
3 OF THE TOP 10 MORTGAGE LENDERS
3 OF THE TOP 5 HOSPITALS AND HEALTH SYSTEMS
21 YEARS IN THE DATA SCIENCE BUSINESS
2 OF THE TOP 10 CONSUMER LENDERS
CREDIT DATA FROM ALL 3 MAIN BUREAUS
Our customers trust us to maximize the power of their data to make informed decisions in a complex and ever-evolving digital world.
Founded in 2001 by top industry experts, Altair’s mission is creating successful and innovative marketing campaigns through a unique combination of better data and better strategy.
Get more from your marketing investments by using data insight that delivers high impact results.
Latest Insights
Data-Driven Marketing Trends for 2023: Stay Ahead with an Updated Strategy
Marketing has come a long way since the age of print advertising. With the advent of technology and the internet, data has become an essential tool in the marketer's arsenal. However, with access to vast amounts of data comes the need for data-driven marketing....
Cracking the Code: How Credit Data and Alternative Data Sources Transform Your Marketing Decisions
As a consumer lender, making effective lending decisions is crucial to your business’s success. With the ever-increasing amount of competition in the lending landscape, you need to be able to identify those who can pay back their loans and weed out those who cannot....
Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a...