Better Data = Better Decisions
Better Strategy = Better Results
The Altair Data-Driven Marketing Process:
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Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results.
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Our customers trust us to maximize the power of their data to make informed decisions in a complex and ever-evolving digital world.
Founded in 2001 by top industry experts, Altair’s mission is creating successful and innovative marketing campaigns through a unique combination of better data and better strategy.
Get more from your marketing investments by using data insight that delivers high impact results.
Latest Insights
How to Identify Inmarket Leads for Your Business
There’s a gold mine of potential customers in your audience, and if you can identify them, you can generate more leads for your business. Segmenting your audience is the best way to do this, and it doesn’t have to be complicated or time-consuming. Let’s dive in and...
Make Direct Mail Part of Your Strategy
In today’s digital age, direct mail is often overlooked as a powerful marketing tool. But with the right strategy in place, businesses of all sizes can make direct mail part of their marketing mix and significantly increase their ROI. Use Altair Data to develop effective direct mail campaigns that reach more people, generate more engagement, and boost your business. With detailed analytics and tracking capabilities, Altair Data will help you craft personalized messages to the exact people you want to target, allowing you to maximize the impact of your direct mail campaign. Tap into the power of direct mail today and start getting results with Altair Data!
FICO vs. Vantage: Explaining the Difference
Learn the key differences between FICO and Vantage scores, the two most widely used credit scoring models. From the range of scores to the information used for evaluation, this comprehensive guide provides a detailed comparison of the two scoring systems. Discover the impact of payment history, credit utilization, length of credit history, and more on your credit score. Whether you’re looking to improve your credit or just want to understand how it’s calculated, this blog has the information you need.