Using Data to Power Personalized Marketing
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the eye is naturally drawn to in order of importance on a screen. Direct mail […]
2019 Housing Market Trends
The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications have fallen to a four year all time low as home buyers are […]
How Lenders Miss 25% of Their Ideal Prospects
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items in their traditional credit histories, making it more difficult for them to qualify and be approved […]
Implementing Consumer-Lending Behaviors Into Your Marketing Strategy
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations.
How To Use Data To Increase Auto Sales
Did you know that there were 54 million consumer vehicle sales in 2017? With this amount of volume, it can be easy to get lost in the details of how to target such a large audience, so we’ve made it easy for you. There are some simple data-driven techniques that can vastly improve your marketing […]
Using Real Time Data to Originate More Loans
No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market accurately and effectively, is through using tri-bureau credit data in order to pull your best prospects. A consumer’s credit […]