by Dave Hadaway | Oct 6, 2022 | Home Equity, Mortgage Marketing
Homeowners are sitting on a record amount of home equity. Coming off historic home price increases, there is over $22 trillion in untapped equity, looking only at homeowners with under 80% LTV. You read that right. $22,000,000,000,000. That’s a lot of zeros. We could...
by Dave Hadaway | Sep 29, 2022 | Acquisition Marketing, Campaign Measurement, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Retention Marketing
By Jim Alcott This blog entry is intended to be brief and serve as the start of an ongoing theme or discussion on this important topic. We invite input from you, and we will return to this topic periodically adding new ways to determine if your agency is really...
by Dave Hadaway | Sep 22, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. For example, if your LTV ratio is 80%, you own 20% of your home, financially speaking. When it comes to mortgage marketing, having an accurate LTV...
by Dave Hadaway | Sep 15, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Targeting and Segmentation
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. While overall mortgage originations are down, consumers are still...
by Dave Hadaway | Sep 8, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Prospect Data, Targeting and Segmentation
You may have heard the term “API” used in relation to software development, but what exactly is an API? An API stands for Application Programming Interface. In simple terms, an API is a set of rules that determine how two pieces of software will interact with each...
