What is an API and How Can it Benefit My Business?
You may have heard the term “API” used in relation to software development, but what exactly is an API? An API stands for Application Programming Interface. In simple terms, an API is a set of rules that determine how two pieces of software will interact with each other. An API can be used to create […]
The need for data acumen in today’s business world.
Data-literate employees are 23 times more likely to contribute to company decision making. Read about data acumen and how it can benefit you and your business.
Underbanked Population into your book of business
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely, they’re not. This person is likely living in […]
The Rise of Revolving Debt- How Can Your Business Capitalize?
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble.
The Case for Better Data
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low as 32% accurate!? So, as a marketer what […]
Give Me the Good Leads
Perhaps the most famous movie for lead generation is Glengarry Glen Ross. In this epic movie featuring an all-star cast of Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris and Kevin Spacey, the word leads is used over 100 times in the 100 minute movie. And most of the dialogue around the leads […]