by Dave Hadaway | Aug 10, 2022 | Automotive Marketing, Consumer Finance Marketing, Data Marketing Trends, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble. In fact, revolving debt – which includes credit cards and other lines of credit – hit a new high of $1.02...
by Dave Hadaway | May 23, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retention Marketing
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low...
by Dave Hadaway | May 20, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data
Perhaps the most famous movie for lead generation is Glengarry Glen Ross. In this epic movie featuring an all-star cast of Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris and Kevin Spacey, the word leads is used over 100 times in the 100 minute movie. And...
by Dave Hadaway | May 10, 2022 | Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing, Prospect Data
Photo by Arlington Research on Unsplash Are you looking for in-market leads? Altair has the data you need to find more in-market leads. We have the most comprehensive and accurate credit and marketing data in the industry. What are in-market leads and why are they...
by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
