by Dave Hadaway | Jun 29, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Targeting and Segmentation
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a...
by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
by Nora Dillon | Sep 16, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Targeting and Segmentation
With the new year fast approaching, it’s time to reassess and evaluate marketing strategies, especially in the rapidly changing environment of real estate. Millennials are on the rise as first-time home buyers, and it’s important to know who comprises that...
by Nora Dillon | Mar 16, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Targeting and Segmentation
It’s easy to think you can overlook direct mail marketing campaigns with all the new digital marketing strategies out there. However, it’s time to rethink that. Direct mail is still outperforming many other marketing channels and by combining direct mail...