Growing Your Audience With New Mover Campaigns
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery store, healthcare provider, pharmacy, pet care providers…the list goes on and on. Being the first […]
Building an Effective Acquisition Campaign: Measurement and Analytics
Before your campaign even begins, you’ll want to have set benchmarks in order to measure your campaign results and monitor over time to see where you’re landing in comparison to your goals, both throughout the campaign and afterwards.
Building an Effective Acquisition Campaign: Messaging And Marketing Channels
If you haven’t checked out the first part of this series on how to establish your audience and understand your targeting goals, read it here: Part 1: Understanding The Market. Marketing Channels Once you know who your audience is, and what their needs are that your product or service is addressing, it’s time to move […]
Building An Effective Acquisition Campaign: Understanding the Market
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think.
5 Marketing Strategies To Attract First-Time Home Buyers In 2019
Millennials are on the rise as first-time home buyers, and it’s important to know who comprises that audience and the most effective strategies to reach them.