by Dave Hadaway | Jun 14, 2021 | Data and Analytics
Altair CEO David Hadaway is a Forbes Council Member and writes for the Council Post. In his latest Forbes article, he writes, “There are some fundamental decisions agencies and marketers should consider that can greatly reduce their vulnerabilities.” Read...
by Dave Hadaway | Mar 29, 2021 | Lead Generation
I get at least one inmail everyday, and usually two or three that say something like this: “Premier LinkedIn Lead Generation Hi David I know you’re approached quite regularly so I will keep this brief. Would you like to know how we have brought consistent high...
by Dave Hadaway | Mar 24, 2021 | Data Marketing Trends
The credit score, derived from a consumers financial history, being used to improve business decisions and reduce risk was created in 1956 by Bill Fair and Earl Isaac the founders of Fair, Isaac and Company. Yes, 1956. The FICO score became the undeniable market...
by Dave Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
by Dave Hadaway | Sep 19, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think. Creating a full marketing plan involves many factors, but the time invested...
