by Dave Hadaway | Nov 17, 2022 | Data Marketing Trends
We are in the age of data, and there is no denying it. Every day, we create 2.5 quintillion bytes of data—and that number is only going to increase as time goes on. This data comes from everything from our social media interactions to our GPS-enabled devices. And...
by Dave Hadaway | Nov 9, 2022 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data
If you’re like most people, you probably think of the credit bureaus as three separate entities. And while it’s true that Experian, Equifax, and TransUnion all collect and maintain their own data, there are actually a number of benefits to working with all...
by Dave Hadaway | Oct 26, 2022 | Acquisition Marketing, Campaign Measurement, Data and Analytics, Data Marketing Trends, Direct Marketing
Let’s face it, data hygiene is not the most glamorous topic. It’s not something that will make your heart race or get you excited to jump out of bed in the morning. But just because data hygiene isn’t sexy doesn’t mean it’s not important....
by Dave Hadaway | Oct 26, 2022 | Data Marketing Trends
Many moons ago, I took a Management class at Georgia State University. Our assignment was a simple book report on the management book of our choice. I was assigned to present my report right after a young man, Jeff, who had chosen a Peter Drucker book titled...
by Dave Hadaway | Oct 6, 2022 | Acquisition Marketing, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Retail Marketing, Retention Marketing, Targeting and Segmentation
As other digital marketing strategies have evolved, email marketing is as important as ever. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other...
