by Dave Hadaway | Dec 9, 2022 | Data Marketing Trends
Banking has changed dramatically over the last few decades, and one of the biggest changes is in how banks are marketing their products and services. Instead of relying solely on acquisition, many banks have shifted to focus on cross-selling to their existing customer...
by Dave Hadaway | Dec 1, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
Home Equity Lines of Credit on the Rise As interest rates continue to rise, many homeowners are looking for ways to tap into the equity they have in their homes. In the second quarter of this year, Americans took out $66 billion in home equity lines of credit...
by Dave Hadaway | Nov 17, 2022 | Data Marketing Trends
We are in the age of data, and there is no denying it. Every day, we create 2.5 quintillion bytes of data—and that number is only going to increase as time goes on. This data comes from everything from our social media interactions to our GPS-enabled devices. And...
by Dave Hadaway | Nov 9, 2022 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data
If you’re like most people, you probably think of the credit bureaus as three separate entities. And while it’s true that Experian, Equifax, and TransUnion all collect and maintain their own data, there are actually a number of benefits to working with all...
by Dave Hadaway | Oct 26, 2022 | Acquisition Marketing, Campaign Measurement, Data and Analytics, Data Marketing Trends, Direct Marketing
Let’s face it, data hygiene is not the most glamorous topic. It’s not something that will make your heart race or get you excited to jump out of bed in the morning. But just because data hygiene isn’t sexy doesn’t mean it’s not important....
by Dave Hadaway | Oct 26, 2022 | Data Marketing Trends
Many moons ago, I took a Management class at Georgia State University. Our assignment was a simple book report on the management book of our choice. I was assigned to present my report right after a young man, Jeff, who had chosen a Peter Drucker book titled...
