Despite Market Conditions, Consumers Are Still Interested in Buying Homes
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. However, according to Altair’s Digital Shopping Indicators (DSI) consumers looking for a new home has been steadily increasing over the last three months.
What is an API and How Can it Benefit My Business?
You may have heard the term “API” used in relation to software development, but what exactly is an API? An API stands for Application Programming Interface. In simple terms, an API is a set of rules that determine how two pieces of software will interact with each other. An API can be used to create […]
Underbanked Population into your book of business
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely, they’re not. This person is likely living in […]
The Rise of Revolving Debt- How Can Your Business Capitalize?
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble.
Direct Mail Masterpieces- A guide to fixing common problems.
When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people consider it one of the riskiest forms of marketing out there. If you’re not careful, you can easily waste a lot of money on a campaign that doesn’t generate any results. In this article, we will take a look at some of the most common mistakes made with direct mail campaigns and how to avoid them
In Hard Times, Go For the Low-Hanging Fruit
Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. I have a little used credit union account. My mortgage is with a large mortgage servicer. I have a couple of credit cards with 2 of the largest card-issuers. My auto loan is with yet […]