by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, New Mover Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery...
by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
If you haven’t checked out the first part of this series on how to establish your audience and understand your targeting goals, read it here: Part 1: Understanding The Market. Marketing Channels Once you know who your audience is, and what their needs are...
by Dave Hadaway | Sep 19, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think. Creating a full marketing plan involves many factors, but the time invested...